Bakhytdzhamal Bektyrganova
President of ASIP
ALMATY, Dec 24
(Specially for the GLOBE)
The following are five the most popular newspapers according to results of four quarters:
Comparative ratings of the quinary of the most popular newspapers of the year
|
I quarter |
II quarter |
III quarter |
IV quarter |
Average rating |
Karavan |
23.75 |
44.39 |
51.55 |
48.38 |
42.02 |
Bien |
8.01 |
17.73 |
29.67 |
33.32 |
22.18 |
Va-Bank |
12.79 |
16.00 |
28.66 |
21.91 |
19.84 |
Argumenty i Fakty |
3.53 |
20.43 |
19.42 |
15.12 |
14.63 |
Ya Pokupatel i Sobstvennik |
|||||
5.33 |
9.63 |
7.12 |
9.55 |
7.91 |
Summand of the popularity of the said of weeklies:
Specific gravity of readers of newspapers in the structure
of an aggregated readers� audience
(% of all interviewed readers)
|
I quarter |
II quarter |
III quarter |
IV quarter |
Average-annual audience |
Karavan |
42.6 |
77.7 |
80.5 |
70.9 |
67.9 |
Bien |
13.9 |
30.6 |
39.4 |
45.9 |
32.5 |
Va-Bank |
19.6 |
25.7 |
38.3 |
31.3 |
28.7 |
Argumenty i Fakty |
8.0 |
36.6 |
35.0 |
27.6 |
26.8 |
Ya Pokupatel i Sobstvennik |
|||||
9.4 |
18.5 |
15.3 |
17.0 |
15.1 |
The audience of weekly newspapers mostly consists of Karavan�s readers. Of its number
readers of Bien newspaper
account for one third. Little less than one third � readers of Va-Bank. Every fourth
weeklies� reader prefers Argumenty i
Fakty, and every seventh � Ya Pokupatel i Sobstvennik.
Comparative trust indicators of interviewed citizens regarding newspapers-leaders
|
I quarter |
II quarter |
III quarter |
IV quarter |
Average rating |
Karavan |
27.7 |
47.5 |
32.7 |
18.9 |
29.2 |
Bien |
4.4 |
15.5 |
19.4 |
13.2 |
13.1 |
Va-Bank |
6.1 |
10.6 |
18.2 |
5.7 |
10.2 |
Argumenty i Fakty |
4.9 |
30.2 |
28.5 |
13.2 |
19.2 |
Ya Pokupatel i Sobstvennik |
|||||
7.5 |
10.6 |
9.7 |
8.8 |
9.2 |
According to results of the year it is clearly obvious that the bulk of interviewed
citizens prefer not to gain information
from the above weeklies. Lack of trust to the latter is expressed even stronger than that
to weekly newspapers.
Comparative trust indicators
(% of own audiences of newspapers)
|
I quarter |
II quarter |
III quarter |
IV quarter |
Average rating |
Karavan |
65.1 |
61.2 |
40.7 |
26.6 |
48.4 |
Bien |
31.5 |
50.6 |
49.2 |
28.7 |
40.0 |
Va-Bank |
31.2 |
41.2 |
47.4 |
18.2 |
34.5 |
Argumenty i Fakty |
60.8 |
82.5 |
81.4 |
47.6 |
68.1 |
Ya Pokupatel i Sobstvennik |
|||||
80.0 |
57.1 |
63.4 |
51.7 |
63.1 |
Argumenty i Fakty is a leader by the trust indicator among its audience. Trust rating of
the newspaper was continuously
scaling back, and by the end of this year it was less almost by 2.5 times in comparison
with the beginning of the year.